finance meetsinnovation.
We are a team from Coburg. Since 2019 we have organised loan brokerage so that it means almost no work for brokers and customers. One point of contact, 25 banks, and a system that takes care of the rest.
We began with those who had the hardest time.
Shaped by difficult cases.
We founded finovation in Coburg in 2019. The company was new, the experience was not: our founder has been arranging loans since 2010, and the team brought its own years in the financial sector. Our first customers were people who were new to Germany and came unstuck at the banks over language, forms and rigid criteria. Cases nobody wanted.
Out of that came what is now our core: we know which bank takes which case. Not from a table, but from thousands of applications. That is how our bank portfolio has grown to 25 institutions.
Today we make this experience available to brokers and customers across Germany. As a loan concierge: you tell us what you need, we take care of the rest.
Seven years, five milestones.
From founding to loan concierge. What lay in between has made us what we are for brokers and customers today.
- Founded in CoburgLicences under § 34c, 34d, 34i GewO, approved training company
- Bank portfolioBuilt up to more than 20 banks, advice in several languages
- Partner businessStart of our work with brokers, focus on B2B business
- Our own CRMOur system rebuilt from scratch, designed around our process and our pool of banks
- Loan conciergeA new direction: the loan back office for brokers and intermediaries
Four promises in one mark.
A circle has no gaps. Neither does our service. From the first conversation to the payout, everything is in one pair of hands. You hand over the case, we close it.
Two circles, one mark with no end. We work the same way: a no from the bank is not where we stop. It is where we start on the next solution. We keep looking until it fits.
The curve has only one destination: the top. We search and compare, you deliver the result. Your customer notices just one thing: you got the best for them.
The f stands for the fork in the road. No two requests are alike, which is why a person decides here, not a filter. Not one path for all, but the right one for each.
Everything in one mark, under one name: finovation, finance meets innovation. The full stop at the end says that our solutions are complete and final. Anyone who receives an offer from us has everything they need.
Specialists. With a system.
Everyone in the team has full command of their area, and every case has one contact who knows it from start to finish. Nobody passes it on, nobody has to ask twice.
What can be automated, we automate. Our CRM is our own development, rebuilt from the ground up since 2023 and designed around our process and our bank portfolio. It takes the time-consuming work off our hands: data checks, status updates, notifications, settlement.
That leaves us time for what a system cannot do: understanding the individual case. And it is why our partners’ business grows without their workload growing with it.
Loan processing · Partner support · IT development · Marketing
“My standard is simple: if not everyone is satisfied at the end, we have not done our job well. Customer, broker, product provider: everyone should be glad to work with us again.”
Michael-Robert FalkManaging Director
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For brokers, for customers, for questions. Monday to Friday, 9 am to 6 pm.